PRIVACY POLICY

1. INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE CONTROLLER

1.1 We are pleased that you are visiting our website and thank you for your interest. Below we inform you about how we handle your personal data when you use our website. Personal data is any data with which you can be personally identified.

1.2 The entity responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Melbourne Boutique. The controller of personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the “https://” string and the lock symbol in your browser line.

 

2. DATA COLLECTION WHEN VISITING OUR WEBSITE

When you visit our website purely for informational purposes, i.e., if you do not register or otherwise provide us with information, we only collect the data that your browser transmits to our server (so-called “server log files”). When you visit our website, we collect the following data that is technically necessary for us to display the website to you:

  • Visited website
  • Date and time of access
  • Amount of data transmitted in bytes
  • Source/reference from which you came to the page
  • Used browser
  • Used operating system
  • Used IP address (possibly in anonymized form)

Processing is carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in improving the stability and functionality of our website. The data is not transmitted or otherwise used. However, we reserve the right to retrospectively check the server log files if there are concrete indications of illegal use.

 

3. COOKIES

To make your visit to our website more attractive and to enable the use of certain functions, we use cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e., after you close your browser (so-called session cookies). Other cookies remain on your device and allow us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.

In some cases, cookies serve to simplify the ordering process by storing settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). Where individual cookies implemented by us also process personal data, the processing is carried out in accordance with Art. 6(1)(b) GDPR either for the performance of the contract or in accordance with Art. 6(1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the page visit.

We may cooperate with advertising partners who help us make our online offer more interesting for you. For this purpose, cookies from partner companies may also be stored on your hard drive (third-party cookies) when you visit our website. When we work with the aforementioned advertising partners, you will be individually and separately informed about the use of such cookies and the scope of the information collected within the following paragraphs.

Please note that you can set your browser to inform you about the setting of cookies and decide individually on their acceptance or exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browsers at the following links:

Please note that if you do not accept cookies, the functionality of our website may be limited.

 

4. CONTACTING US

When contacting us (e.g., via a contact form or email), personal data is collected. The specific data collected in the case of a contact form can be seen from the respective contact form. This data is stored and used solely for the purpose of responding to your request or for contacting you and the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your request in accordance with Art. 6(1)(f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6(1)(b) GDPR. Your data will be deleted after the final processing of your request, provided that there are no legal retention obligations preventing deletion.

 

5. DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT EXECUTION

In accordance with Art. 6(1)(b) GDPR, personal data will continue to be collected and processed if you provide it to us for the performance of a contract or when opening a customer account. The specific data collected can be seen from the respective input forms. Deleting your customer account is possible at any time and can be done by sending a message to the above-mentioned address of the controller. We store and use the data you provide for the purpose of contract execution. After the contract has been fully executed or your customer account has been deleted, your data will be blocked with due regard to tax and commercial retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is legally permitted and about which we will inform you.

 

6. Sending the Email Newsletter to Existing Customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to send you regular offers for goods or services from our range that are similar to those already purchased, via email. We do not need to obtain separate consent from you for this; the data processing takes place solely based on our legitimate interest in personalized direct advertising in accordance with Art. 6(1)(f) GDPR. If you initially objected to the use of your email address for this purpose, no emails will be sent by us. You have the right to object at any time to the use of your email address for the above-mentioned advertising purposes with effect for the future by sending a message to the responsible party mentioned at the beginning. You will only incur transmission costs according to the basic rates. After receiving your objection, the use of your email address for advertising purposes will be stopped immediately.